Sometimes, work can get you down. While you’re out there, struggling to provide meaningful moments between the company that pays you and the people who are their customers, someone else is trumpeting they can do twice as good of a job for half the money. You know it, I know it. This person is really great at selling themselves and little else. How do you make sure people know the difference?

5. Take what you know and explain it in the context of what other people know. People learn new stuff by relating it to stuff-they-get-already. What other reason is there for cell phones to use a little icon of a cassette tape for voicemail? Also, who doesn’t love a good analogy?

4. Don’t be tempted by the dark side. You understand the way social media works. You know your employers do not. You know that if you follow 1000 random people while drinking a bottle of Malbec one evening, your boss will be impressed by the number of new followers you have next week. Please resist the urge. Keep making meaningful connections. Those connections appreciate it.

3. Be a champion. If you see someone doing really great work, point it out. If you are trying to get a new contract or job, don’t put down others that are also applying. Celebrate success, it’s good for everyone.

2. Don’t forget that it isn’t just your Internet friends paying attention to what you do. You are a leader in a relatively new field. People are interested in this industry and want to figure it out. Sooner or later, they will know the difference between doing a good job and doing a bad job, but right now, they can only go on what they see. If they see you being snarky, rude or unprofessional towards others, why would they want to hire you? Trying to prove your point by being a big baby only proves the point that you are a big baby. Fight the good fight. If you think you are better at what you do than others, lead by example and education.

1. Every morning when you wake up, you have to reach for the big boy pants. Proving to the person that signs your paycheck that you are a worthwhile investment is hard, but *necessary.* If you believe your job as a social media expert/community manager/content strategist/group hug giver/whatever you prefer to call it is worth it, you need to be able to show that.

Finally, remember that everybody’s gotta make a living, so instead of assuming others have bad intentions, why not work with them to figure out why they are doing something you don’t like?